Performance Marketing

Performance Marketing Built Around Business Outcomes

Visibility alone doesn’t create growth. Measurable outcomes do.
At Technokeens IT Solutions, performance marketing is treated as a business function built around clear goals such as qualified leads, customer acquisition, and sales, with performance tracked end to end.
By integrating paid media, SEO insights, social platforms, and conversion optimisation, we focus spend where it delivers the highest impact.
Every strategy aligns with business objectives, ensuring each rupee invested translates into measurable value.
Performance marketing, done right, builds systems that consistently deliver results.

Overview

What is Performance Marketing?

Performance marketing refers to a results-based advertising model where you pay only for specific actions. These actions could be clicks (CPC), impressions (CPM), leads (CPL), or conversions (CPA). It is driven by deep analytics, precise targeting, and continuous optimization.

Unlike traditional advertising, you do not pay for potential you pay for results. With platforms like Google Ads, Meta Ads, LinkedIn Ads, and programmatic tools, businesses can now reach their audience with laser focus and track every interaction.

Technokeens stands out as a trusted performance marketing agency in India, offering a complete suite of services that tie ad spend to real outcomes.

Our Performance Marketing Services

Our performance marketing services are designed to support businesses across every stage of the customer journey from initial discovery to conversion and retention. Whether you are scaling a fast-growing startup or refining efficiency within an established organisation, our solutions are aligned with your business goals, market dynamics, and growth priorities.

We take an outcome-driven approach, ensuring each channel plays a defined role within the broader acquisition and conversion strategy.

1. PPC Marketing Campaigns

We manage pay-per-click campaigns across platforms such as Google, Bing, and YouTube, with a focus on intent-based acquisition and cost efficiency. Our process includes:

Structured keyword research and targeting
Clear, relevant ad messaging aligned with search intent
Landing page and funnel optimisation
Bid strategy and budget governance
Continuous performance tracking and refinement

PPC enables businesses to capture demand at the moment of intent, drive qualified traffic, and generate measurable leads with speed and precision.

2. Social Media Performance Ads

We plan and execute performance-focused campaigns across platforms including Facebook, Instagram, LinkedIn, and Twitter. These campaigns are structured to support objectives such as:

Lead generation
Sales and revenue growth
App installs and user acquisition
Product catalogue and dynamic ads

Through audience segmentation, behavioural targeting, and retargeting frameworks, campaigns are optimised to reach relevant users at meaningful points in their decision journey.

3. Display and Retargeting Ads

To re-engage users who have shown interest but not yet converted, we deploy display, programmatic, and remarketing campaigns. Creative and messaging are developed to maintain relevance, reinforce consideration, and guide users back into the funnel.

This layer of performance marketing helps improve conversion efficiency and reduce acquisition leakage across channels.

4. Conversion Rate Optimization (CRO)

Acquisition is only effective when conversion paths are optimised. We work on improving landing pages, forms, checkout experiences, and overall funnel structure to increase conversion rates without increasing media spend.

By analysing user behaviour and friction points, we help businesses extract greater value from existing traffic and marketing investments.

Our Expertise

How Technokeens Makes a Difference

Technokeens approach performance marketing with a focus on outcomes, not activity. Our work is built to translate strategy into measurable business impact.

Goal-Led Planning
Every campaign starts with clear business objectives. We design execution by working backward from the desired outcome to targeting, messaging, and channels.
Full-Funnel Perspective
Performance is managed across the entire customer journey, with alignment across paid media, SEO insights, social platforms, and automation touchpoints.
Integrated Channel Execution
Search, social, and display are planned as a single system, ensuring consistency and efficiency rather than isolated efforts.

Clear, Actionable Reporting
Performance is shared through straightforward dashboards that highlight results, insights, and areas for improvement without unnecessary complexity.
Continuous Optimisation
Campaigns are actively monitored and refined in real time, allowing for faster learning, better efficiency, and stronger returns.

Industries

Google Ads Management

Google Ads plays a critical role in capturing demand at the moment of intent. Our approach to Google Ads is built around aligning search behaviour with business outcomes — not just driving clicks.

We structure campaigns across Search, Display, YouTube, and Performance Max based on where users are in their decision journey. From keyword strategy to bidding and creative alignment, every element is designed to balance visibility, cost efficiency, and conversion quality.

Our focus remains on:

Capturing high-intent traffic through structured keyword frameworks
Controlling acquisition costs through disciplined bidding and budget allocation
Improving lead and sales quality through landing page and funnel alignment
Continuously refining performance based on real conversion data

Google Ads is managed as a performance engine – one that supports predictable growth rather than short-term spikes.

Industries

Meta Ads (Facebook & Instagram)

Meta platforms offer scale and precision when campaigns are grounded in audience understanding and behavioural data. Our Meta Ads strategy focuses on building sustainable acquisition models rather than one-off campaign wins.

We design campaigns across awareness, consideration, and conversion stages, using audience segmentation, retargeting, and creative testing to improve efficiency over time.

Our Meta Ads approach includes:

Audience strategy built on intent, behaviour, and lifecycle stage
Creative frameworks aligned with user context and platform behaviour
Funnel-based campaign structures for leads, sales, and app installs
Ongoing optimisation to reduce acquisition costs and improve returns

By treating Meta Ads as part of a broader performance ecosystem, we ensure scale does not come at the cost of efficiency or clarity.

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Why Us

Who We Work With

Our performance marketing clients come from a variety of sectors:

Ecommerce brands focused on ROAS and product sales
B2B companies looking for qualified leads via search and LinkedIn
SaaS businesses aiming to reduce CAC through funnel optimization
Local businesses using geo-targeted ads for high-converting foot traffic
Startups scaling fast with lean, data-driven campaigns

If you’re looking for a performance marketing agency in India that understands your industry and your audience, Technokeens is your ideal partner.

Our Process

We follow a tested, transparent, and conversion-focused methodology:

Discovery & Audit
Understanding your business, goals, and existing campaigns.
Strategy Development
Choosing the right platforms, formats, budget, and KPIs.
Campaign Execution
Building, launching, and managing campaigns across all relevant channels.
Optimization & A/B Testing
Ongoing refinements to improve performance and scale results.
Reporting & Analysis
Regular reporting with insights, learnings, and next steps.

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Let's Scale Your Growth with Performance Marketing

Performance marketing is not just about spending on ads it’s about building a system that converts clicks into customers. Whether you’re new to PPC marketing or want to take your campaigns to the next level, Technokeens is here to help.

From precise audience targeting to high-converting creatives and detailed performance reports, we deliver everything your business needs to grow profitably. Let’s work together to turn your ad spend into measurable success.

Get in touch today to start your performance journey.

Visit: www.technokeens.com
Email: [email protected]

Working alongside clients on their most critical challenges.

Bold thinking, who want to achieve the extraordinary.

We are all about being Global, Modern and Agile

Working alongside clients on their most critical challenges.

Bold thinking, who want to achieve the extraordinary.

We are all about being Global, Modern and Agile