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Sagar Developers, a 20-year-old real estate group known for its thoughtful planning, architecture, and execution, had established a strong presence in Pune. Despite being a well-known brand in the real estate sector, their marketing approach was largely traditional. They had yet to leverage digital marketing to its full potential. For their new project, Accord in Hinjawadi, they decided to venture into a digital campaign for the first time to enhance visibility and drive engagement.
The challenge was to shift from traditional marketing strategies to digital, ensuring the brand reached the right target audience effectively and efficiently.

Success Story

Sagar Developers

HBS Solutions, a growing energy audit company, faced multiple operational challenges due to manual and inconsistent processes. From inefficient scheduling to complex, error-prone calculations, these issues hampered productivity, increased costs, and affected audit accuracy. Technokeens partnered with HBS Solutions to develop a custom software solution that automated and streamlined the entire audit workflow, improving efficiency, reliability, and customer satisfaction.

Challenge

Sagar Developers, a 20-year-old real estate group known for its thoughtful planning, architecture, and execution, had established a strong presence in Pune. Despite being a well-known brand in the real estate sector, their marketing approach was largely traditional. They had yet to leverage digital marketing to its full potential. For their new project, Accord in Hinjawadi, they decided to venture into a digital campaign for the first time to enhance visibility and drive engagement.
The challenge was to shift from traditional marketing strategies to digital, ensuring the brand reached the right target audience effectively and efficiently.

Solution

We implemented a digital-first campaign strategy to promote the Accord project. The strategy involved using a mix of Google Ads, Facebook, Instagram, and mobile marketing to connect with customers. We allocated a significant portion of the budget to digital platforms, as they aligned with the target audience’s usage and behavior, while integrating the digital concept with an offline campaign to maintain continuity.
Our approach was to craft a campaign that was both engaging and targeted, ensuring the brand message reached potential customers and generated leads.

Impact

Increased Visibility: The campaign successfully boosted the digital presence of Sagar Developers and their new project, Accord in Hinjawadi, generating a wider reach and awareness among the target audience.
Higher Engagement: The strategic mix of digital channels facilitated more direct interactions with potential customers, driving engagement and interest.
Targeted Reach: By defining the right buyer profile and focusing on the specific needs of potential customers, the campaign effectively connected with key segments, ensuring better quality leads.
Brand Positioning: The transition to a digital-first approach strengthened the brand’s position in the competitive real estate market, aligning with modern marketing trends and customer expectations.
Successful Outcome: The digital campaign led to an increase in inquiries and project interest, validating the effectiveness of the digital strategy.

Related Success Stories

Challenges

  1. Inefficient Scheduling of Audits
    The audit scheduling process was entirely manual, requiring significant time and coordination. Frequent delays and rescheduling negatively impacted productivity and customer experience.
  2. Inconsistent Calculation Templates
    Energy Conservation Measure (ECM) calculations were done using various Excel sheets without a standard template. Different employees used customized formats, leading to data inconsistency and frequent errors.
  3. Complex, Error-Prone Calculations
    Each ECM involved unique formulas. Manual calculations in Excel were complex and highly susceptible to human error, risking the quality and reliability of audit results.
  4. High Operational Costs
    Manual processes for scheduling, calculations, and data management demanded more manpower and oversight, increasing overall operational costs and lowering efficiency.
  5. Manual Utility Coordination
    Communication and report submissions to utility companies were handled manually, slowing down approvals and creating additional administrative burdens.
  6. Data Management Challenges
    With no centralized system, managing the growing volume of audit data—photos, unit details, and project files—was difficult. This resulted in version control issues, data loss risks, and inefficiencies in data retrieval.

Solution

Technokeens delivered a custom cloud-based software solution hosted on AWS, designed to automate and optimize every aspect of the energy audit workflow.

  • Custom Software Development on AWS
    A scalable and secure cloud infrastructure ensures high performance, data protection, and flexibility for future expansion.
  • Role-Based Secure Logins
    The system features role-based access controls, allowing administrators to assign permissions based on user roles, enhancing security and operational clarity.
  • Centralized Data Management
    All audit-related data—unit details, photos, site notes—are stored in a centralized, structured database, enabling easy access, better version control, and reduced data loss risks.
  • Automated ECM Calculations
    Manual Excel-based ECM calculations were replaced with automated backend logic. This not only reduced human errors but also improved the accuracy and reliability of audit outputs.
  • Standardized Templates
    Built-in ECM templates ensure standardized, uniform calculations across all audits, eliminating inconsistencies and simplifying internal reviews and audits.
  • Automated Report Generation and Utility Submission
    Audit reports are automatically generated and can be submitted directly to utility companies via email, streamlining communications and saving time.
  • Mobile Application for Field Engineers
    Technokeens also developed a mobile companion app. Engineers on-site can now view project details, perform calculations, upload photos, and submit reports in real-time, improving field efficiency and data accuracy.

#1 Assemble the right team

We handle all aspects of vetting and choosing the right team that you don't have the time, expertise, or desire to do.

#2 Sprint planning

Sprint roadmap is a collective planning effort. Team members collaborate to clarify items and ensure shared understanding.

#3 Tech architecture

We break monolithic apps into microservices. Decoupling the code allows teams to move faster and more independently

#4 Standups & weekly demos

Standups, weekly demos, and weekly reviews make sure everyone is on the same page and can raise their concerns.

#5 Code reviews

Code reviews before release help detect issues like memory leaks, file leaks, performance signs, and general bad smells

#6 Iterative delivery

We divide the implementation process into several checkpoints rather than a single deadline.

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