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Surya Electronics, an electronics retail chain with 10 stores in Pune and 1 in Satara, wanted to enhance brand awareness and drive sales for their newly launched online electronics store. Despite having high product interest with many visitors checking product pages and adding items to their carts. There was a significant conversion gap. Most traffic was not translating into actual sales. The website showed only 1.2X returns on Google Ads and Facebook Ads, indicating that traffic was not being effectively converted into customers.

The challenge was to engage prospects more effectively and encourage them to complete their purchases, improving the website’s conversion rate.

Success Story

Surya Electronics

HBS Solutions, a growing energy audit company, faced multiple operational challenges due to manual and inconsistent processes. From inefficient scheduling to complex, error-prone calculations, these issues hampered productivity, increased costs, and affected audit accuracy. Technokeens partnered with HBS Solutions to develop a custom software solution that automated and streamlined the entire audit workflow, improving efficiency, reliability, and customer satisfaction.

Challenge

Surya Electronics, an electronics retail chain with 10 stores in Pune and 1 in Satara, wanted to enhance brand awareness and drive sales for their newly launched online electronics store. Despite having high product interest with many visitors checking product pages and adding items to their carts. There was a significant conversion gap. Most traffic was not translating into actual sales. The website showed only 1.2X returns on Google Ads and Facebook Ads, indicating that traffic was not being effectively converted into customers.

The challenge was to engage prospects more effectively and encourage them to complete their purchases, improving the website’s conversion rate.

Solution

We applied a scientific method approach to improve engagement and increase conversions:

Hypothesis Testing: We tested various strategies by modifying one factor at a time (such as ad spend allocation) across 50% of the traffic, analyzing results, and selecting the most effective strategy. This iterative process helped us fine-tune and optimize campaigns week by week.
Search Engine Marketing (SEM): We developed tailored search engine marketing campaigns for different audience segments. By analyzing search intent and keywords, we gained valuable insights into customers’ purchasing behaviors, enabling us to target high-conversion prospects more effectively.
Customer Lifetime Value (LTV): We focused on maximizing LTV by encouraging repeat customers, a key factor for sustained conversions.
A/B Testing and Optimization: Through continuous A/B testing, manual optimization, and leveraging AI-driven techniques, we reduced cost-per-click (CPC), improved conversion rates, and maintained a positive return on investment (ROI). We also employed tactics to ensure high-quality scores, reducing overall ad costs.

Impact

800% Increase in ROI: Over the first 6 weeks, we boosted return on ad spend by over 800% across the entire account.
15X Growth in Sales: In just 3 months, the sales growth reached a remarkable 15X.
Improved Website Traffic: We saw a 2000% increase in website traffic due to the optimized campaigns.
Low CPC: The average CPC was reduced to INR 0.87, improving the overall efficiency of the campaigns.
8M+ Impressions: The campaigns resulted in over 8 million impressions, enhancing brand visibility and driving traffic.

Surya electronics store locator

Related Success Stories

Challenges

  1. Inefficient Scheduling of Audits
    The audit scheduling process was entirely manual, requiring significant time and coordination. Frequent delays and rescheduling negatively impacted productivity and customer experience.
  2. Inconsistent Calculation Templates
    Energy Conservation Measure (ECM) calculations were done using various Excel sheets without a standard template. Different employees used customized formats, leading to data inconsistency and frequent errors.
  3. Complex, Error-Prone Calculations
    Each ECM involved unique formulas. Manual calculations in Excel were complex and highly susceptible to human error, risking the quality and reliability of audit results.
  4. High Operational Costs
    Manual processes for scheduling, calculations, and data management demanded more manpower and oversight, increasing overall operational costs and lowering efficiency.
  5. Manual Utility Coordination
    Communication and report submissions to utility companies were handled manually, slowing down approvals and creating additional administrative burdens.
  6. Data Management Challenges
    With no centralized system, managing the growing volume of audit data—photos, unit details, and project files—was difficult. This resulted in version control issues, data loss risks, and inefficiencies in data retrieval.

Solution

Technokeens delivered a custom cloud-based software solution hosted on AWS, designed to automate and optimize every aspect of the energy audit workflow.

  • Custom Software Development on AWS
    A scalable and secure cloud infrastructure ensures high performance, data protection, and flexibility for future expansion.
  • Role-Based Secure Logins
    The system features role-based access controls, allowing administrators to assign permissions based on user roles, enhancing security and operational clarity.
  • Centralized Data Management
    All audit-related data—unit details, photos, site notes—are stored in a centralized, structured database, enabling easy access, better version control, and reduced data loss risks.
  • Automated ECM Calculations
    Manual Excel-based ECM calculations were replaced with automated backend logic. This not only reduced human errors but also improved the accuracy and reliability of audit outputs.
  • Standardized Templates
    Built-in ECM templates ensure standardized, uniform calculations across all audits, eliminating inconsistencies and simplifying internal reviews and audits.
  • Automated Report Generation and Utility Submission
    Audit reports are automatically generated and can be submitted directly to utility companies via email, streamlining communications and saving time.
  • Mobile Application for Field Engineers
    Technokeens also developed a mobile companion app. Engineers on-site can now view project details, perform calculations, upload photos, and submit reports in real-time, improving field efficiency and data accuracy.

#1 Assemble the right team

We handle all aspects of vetting and choosing the right team that you don't have the time, expertise, or desire to do.

#2 Sprint planning

Sprint roadmap is a collective planning effort. Team members collaborate to clarify items and ensure shared understanding.

#3 Tech architecture

We break monolithic apps into microservices. Decoupling the code allows teams to move faster and more independently

#4 Standups & weekly demos

Standups, weekly demos, and weekly reviews make sure everyone is on the same page and can raise their concerns.

#5 Code reviews

Code reviews before release help detect issues like memory leaks, file leaks, performance signs, and general bad smells

#6 Iterative delivery

We divide the implementation process into several checkpoints rather than a single deadline.

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