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Torqus (Now In-resto), India’s leading restaurant software provider, sought to expand its presence and explore branding and sales opportunities in the digital space. The challenge was to design a 360-degree digital marketing campaign that would effectively increase brand visibility, engage the target audience, and drive qualified leads for their SaaS products catering to the F&B industry.

Success Story

TORQUS

HBS Solutions, a growing energy audit company, faced multiple operational challenges due to manual and inconsistent processes. From inefficient scheduling to complex, error-prone calculations, these issues hampered productivity, increased costs, and affected audit accuracy. Technokeens partnered with HBS Solutions to develop a custom software solution that automated and streamlined the entire audit workflow, improving efficiency, reliability, and customer satisfaction.

Challenge

Torqus (Now In-resto), India’s leading restaurant software provider, sought to expand its presence and explore branding and sales opportunities in the digital space. The challenge was to design a 360-degree digital marketing campaign that would effectively increase brand visibility, engage the target audience, and drive qualified leads for their SaaS products catering to the F&B industry.

Solution

To achieve these objectives, we developed a comprehensive digital strategy with a mix of marketing activities across multiple platforms:

SEO Optimization: Focused on over 60+ keywords to ensure the website received maximum organic visibility and increased traffic.
Targeted Ad Campaigns: We ran Google Search and Facebook Ad campaigns optimized to secure qualified leads and drive sales.
Social Media Engagement: Leveraged Facebook, Twitter, and Instagram to create conversations, drive engagement, and raise awareness among the target audience. Additionally, platforms like Glassdoor and Quora were used to position the brand as an industry leader.
Content Marketing: Pedantically crafted blogs connected the brand with restaurant owners, establishing authority and increasing customer engagement.

Impact

2000+ Qualified Leads: The campaign generated over 2000 qualified leads in just 6 months, significantly boosting potential sales opportunities.
1 Million+ Social Media Reach: The digital strategy resulted in a cumulative reach of over 1 million on social media, greatly enhancing brand awareness.
Increased Brand Authority: Through content creation and targeted social media engagement, the brand established itself as a key spokesperson in the F&B industry.

Related Success Stories

Challenges

  1. Inefficient Scheduling of Audits
    The audit scheduling process was entirely manual, requiring significant time and coordination. Frequent delays and rescheduling negatively impacted productivity and customer experience.
  2. Inconsistent Calculation Templates
    Energy Conservation Measure (ECM) calculations were done using various Excel sheets without a standard template. Different employees used customized formats, leading to data inconsistency and frequent errors.
  3. Complex, Error-Prone Calculations
    Each ECM involved unique formulas. Manual calculations in Excel were complex and highly susceptible to human error, risking the quality and reliability of audit results.
  4. High Operational Costs
    Manual processes for scheduling, calculations, and data management demanded more manpower and oversight, increasing overall operational costs and lowering efficiency.
  5. Manual Utility Coordination
    Communication and report submissions to utility companies were handled manually, slowing down approvals and creating additional administrative burdens.
  6. Data Management Challenges
    With no centralized system, managing the growing volume of audit data—photos, unit details, and project files—was difficult. This resulted in version control issues, data loss risks, and inefficiencies in data retrieval.

Solution

Technokeens delivered a custom cloud-based software solution hosted on AWS, designed to automate and optimize every aspect of the energy audit workflow.

  • Custom Software Development on AWS
    A scalable and secure cloud infrastructure ensures high performance, data protection, and flexibility for future expansion.
  • Role-Based Secure Logins
    The system features role-based access controls, allowing administrators to assign permissions based on user roles, enhancing security and operational clarity.
  • Centralized Data Management
    All audit-related data—unit details, photos, site notes—are stored in a centralized, structured database, enabling easy access, better version control, and reduced data loss risks.
  • Automated ECM Calculations
    Manual Excel-based ECM calculations were replaced with automated backend logic. This not only reduced human errors but also improved the accuracy and reliability of audit outputs.
  • Standardized Templates
    Built-in ECM templates ensure standardized, uniform calculations across all audits, eliminating inconsistencies and simplifying internal reviews and audits.
  • Automated Report Generation and Utility Submission
    Audit reports are automatically generated and can be submitted directly to utility companies via email, streamlining communications and saving time.
  • Mobile Application for Field Engineers
    Technokeens also developed a mobile companion app. Engineers on-site can now view project details, perform calculations, upload photos, and submit reports in real-time, improving field efficiency and data accuracy.

#1 Assemble the right team

We handle all aspects of vetting and choosing the right team that you don't have the time, expertise, or desire to do.

#2 Sprint planning

Sprint roadmap is a collective planning effort. Team members collaborate to clarify items and ensure shared understanding.

#3 Tech architecture

We break monolithic apps into microservices. Decoupling the code allows teams to move faster and more independently

#4 Standups & weekly demos

Standups, weekly demos, and weekly reviews make sure everyone is on the same page and can raise their concerns.

#5 Code reviews

Code reviews before release help detect issues like memory leaks, file leaks, performance signs, and general bad smells

#6 Iterative delivery

We divide the implementation process into several checkpoints rather than a single deadline.

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