Case Study


E-commerce grocery store

The Pune-based grocery store is facing limited customer reach due to the inconvenience of customers having to physically visit the store from different parts of Pune. This is impacting the scalability and growth of their business. To address this problem and reach more customers, the store plans to create an e-commerce website where customers can easily purchase groceries at their convenience from anywhere in Pune.

Problem Statement

E-commerce grocery store is a Pune based grocery store.  The store is facing problem of limited customer reach, because It is quite difficult for the customer to come to the store and purchase grocery from different parts of Pune. Customer finds it is time consuming and hard to visit the store every time when they want to purchase the grocery. It is not reaching to the other parts of the pune. It is impacting to scalability and growth of their business. They wanted to scale and grow their business, want to reach more customers from all areas of the Pune and satisfy the modern customer. They come up with the solution to have  e-commerce website, so that customer can purchase grocery now and when they want to and from anywhere. 


Challenge 1 : Product selection and presentation
It has large and varied selection of products, which was challenging to present in an organized and user-friendly way on the website. It was necessary to implement advanced search and filtering capabilities to help customers find what they are looking for.
Challenge 2 : Product availability and inventory management
Ensuring that the website accurately reflects the store’s current product availability and inventory levels was challenge, especially if the store has a high volume of sales or frequently changes its product offerings.
Challenge 3 : Order fulfillment and delivery
Establishing a smooth and efficient process for fulfilling and delivering orders was complex, especially if the store offers multiple delivery options or serves a large delivery area.
Challenge 4 : Payment processing and security
Implementing secure payment processing and handling sensitive customer information is essential for building trust and maintaining customer loyalty..
Challenge 5 : Mobile optimization
With increasing numbers of customers using smartphones and tablets to shop online, it is important to ensure that the website is mobile-friendly & optimized for different devices.
Challenge 6 : Marketing and customer acquisition
Attracting and retaining customers is a challenge for any e-commerce business, and it is necessary to implement a comprehensive marketing strategy to drive traffic and sales.


Website and mobile Application developed with latest technology.

  • The Website and API’s developed in PHP CodeIgniter to make website user friendly, highly  responsive and visually appealing.
  • Android Application and iOS application developed in Quasar .

#1 Assemble the right team

We handle all aspects of vetting and choosing the right team that you don't have the time, expertise, or desire to do.

#2 Sprint planning

Sprint roadmap is a collective planning effort. Team members collaborate to clarify items and ensure shared understanding.

#3 Tech architecture

We break monolithic apps into microservices. Decoupling the code allows teams to move faster and more independently

#4 Standups & weekly demos

Standups, weekly demos, and weekly reviews make sure everyone is on the same page and can raise their concerns.

#5 Code reviews

Code reviews before release help detect issues like memory leaks, file leaks, performance signs, and general bad smells

#6 Iterative delivery

We divide the implementation process into several checkpoints rather than a single deadline.


Key Highlights

It brings their business next level, Maximum customer reach, scalable growth of store and it provided positive and seamless shopping experience to the customer.

Qualities of website:

  • Usability
  • Responsiveness
  • Security
  • Performance
  • Visual appeal
  • Search functionality
  • Product information
  • Customer service

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