SURYA ELECTRONICS

Success Story

A Case Study on Streamlining Processes for an HBS Solutions Energy Audit Company.

HBS Solutions, a growing energy audit company, faced multiple operational challenges due to manual and inconsistent processes. From inefficient scheduling to complex, error-prone calculations, these issues hampered productivity, increased costs, and affected audit accuracy. Technokeens partnered with HBS Solutions to develop a custom software solution that automated and streamlined the entire audit workflow, improving efficiency, reliability, and customer satisfaction.

The Challenge

Surya Electronics, an electronics retail chain with 10 stores in Pune and 1 in Satara, wanted to enhance brand awareness and drive sales for their newly launched online electronics store. Despite having high product interest with many visitors checking product pages and adding items to their carts. There was a significant conversion gap. Most traffic was not translating into actual sales. The website showed only 1.2X returns on Google Ads and Facebook Ads, indicating that traffic was not being effectively converted into customers.

The challenge was to engage prospects more effectively and encourage them to complete their purchases, improving the website’s conversion rate.

Solution

The Solution

We applied a scientific method approach to improve engagement and increase conversions:

Hypothesis Testing: We tested various strategies by modifying one factor at a time (such as ad spend allocation) across 50% of the traffic, analyzing results, and selecting the most effective strategy. This iterative process helped us fine-tune and optimize campaigns week by week.
Search Engine Marketing (SEM): We developed tailored search engine marketing campaigns for different audience segments. By analyzing search intent and keywords, we gained valuable insights into customers’ purchasing behaviors, enabling us to target high-conversion prospects more effectively.
Customer Lifetime Value (LTV): We focused on maximizing LTV by encouraging repeat customers, a key factor for sustained conversions.
A/B Testing and Optimization: Through continuous A/B testing, manual optimization, and leveraging AI-driven techniques, we reduced cost-per-click (CPC), improved conversion rates, and maintained a positive return on investment (ROI). We also employed tactics to ensure high-quality scores, reducing overall ad costs.

Related Success Stories

Helping Drivers with Real-Time Vehicle Management, Automation, and Seamless Connectivity

Empowering Customers with Seamless Automation and Real-Time Support for a Superior Driving Experience

Drivers with Automation and Real-Time Telematics for a Smarter Driving Experience

Revolutionizing Customer Experience with Automation and Seamless Digital Integration

Automating the Customer Journey for a Premium Automotive Experience

Automating Cooperative Registration for Faster, More Efficient Service Delivery

Xinren India Pvt. Ltd.

ANA Cyber Forensic

Transforming Canvas Backdrop Production

Streamlining Permit Issuance

Streamlining Quality Control with Automation for Smarter Manufacturing

Helping Drivers with Real-Time Vehicle Management, Automation, and Seamless Connectivity

Challenges

Inefficient Scheduling of Audits
The audit scheduling process was entirely manual, requiring significant time and coordination. Frequent delays and rescheduling negatively impacted productivity and customer experience.
Inconsistent Calculation Templates
Energy Conservation Measure (ECM) calculations were done using various Excel sheets without a standard template. Different employees used customized formats, leading to data inconsistency and frequent errors.
Complex, Error-Prone Calculations
Each ECM involved unique formulas. Manual calculations in Excel were complex and highly susceptible to human error, risking the quality and reliability of audit results.
High Operational Costs
Manual processes for scheduling, calculations, and data management demanded more manpower and oversight, increasing overall operational costs and lowering efficiency.
Manual Utility Coordination
Communication and report submissions to utility companies were handled manually, slowing down approvals and creating additional administrative burdens.
Data Management Challenges
With no centralized system, managing the growing volume of audit data—photos, unit details, and project files—was difficult. This resulted in version control issues, data loss risks, and inefficiencies in data retrieval.

Solution

Technokeens delivered a custom cloud-based software solution hosted on AWS, designed to automate and optimize every aspect of the energy audit workflow.

Custom Software Development on AWS
A scalable and secure cloud infrastructure ensures high performance, data protection, and flexibility for future expansion.
Role-Based Secure Logins
The system features role-based access controls, allowing administrators to assign permissions based on user roles, enhancing security and operational clarity.
Centralized Data Management
All audit-related data—unit details, photos, site notes—are stored in a centralized, structured database, enabling easy access, better version control, and reduced data loss risks.
Automated ECM Calculations
Manual Excel-based ECM calculations were replaced with automated backend logic. This not only reduced human errors but also improved the accuracy and reliability of audit outputs.
Standardized Templates
Built-in ECM templates ensure standardized, uniform calculations across all audits, eliminating inconsistencies and simplifying internal reviews and audits.
Automated Report Generation and Utility Submission
Audit reports are automatically generated and can be submitted directly to utility companies via email, streamlining communications and saving time.
Mobile Application for Field Engineers
Technokeens also developed a mobile companion app. Engineers on-site can now view project details, perform calculations, upload photos, and submit reports in real-time, improving field efficiency and data accuracy.

#1 Assemble the right team

We handle all aspects of vetting and choosing the right team that you don't have the time, expertise, or desire to do.

#2 Sprint planning

Sprint roadmap is a collective planning effort. Team members collaborate to clarify items and ensure shared understanding.

#3 Tech architecture

We break monolithic apps into microservices. Decoupling the code allows teams to move faster and more independently

#4 Standups & weekly demos

Standups, weekly demos, and weekly reviews make sure everyone is on the same page and can raise their concerns.

#5 Code reviews

Code reviews before release help detect issues like memory leaks, file leaks, performance signs, and general bad smells

#6 Iterative delivery

We divide the implementation process into several checkpoints rather than a single deadline.

Impact

Key Highlights

800% Increase in ROI: Over the first 6 weeks, we boosted return on ad spend by over 800% across the entire account.
15X Growth in Sales: In just 3 months, the sales growth reached a remarkable 15X.

Improved Website Traffic: We saw a 2000% increase in website traffic due to the optimized campaigns.
Low CPC: The average CPC was reduced to INR 0.87, improving the overall efficiency of the campaigns.
8M+ Impressions: The campaigns resulted in over 8 million impressions, enhancing brand visibility and driving traffic.

Related Case Studies

Take a look at

these related case studies

Estimate Generator And Management Portal

Government employees, specifically junior engineers, are responsible for creating and managing estimates in an Excel sheet. This process involves using specific formulas for calculations. However, due to the large amount of data and records, searching, deleting, and updating records is a lengthy and time-consuming task.

Student Management System

The client was facing several problems with their offline student management system for tuition classes. These included data loss, limited accessibility, lack of real-time updates, and difficulty sharing information. They needed a more efficient and convenient solution to manage student data.

House Owner Management System

Explore the challenges faced by property owners like Mr. Johnson who juggle the complexities of managing a portfolio of rental properties, and society owners struggling with the demands of overseeing community operations, as they both seek efficient systems to streamline task management, communication, and organizational responsibilities.

Renovation System Pro

Introducing a comprehensive project management and financial solution for the renovation industry, designed to streamline resource management, predict uncertainties with AI-driven anomaly detection, and facilitate financing through credibility analysis and fintech collaboration, complemented by a simplified and transparent bidding platform for project and property owners

E-Painter

The current process for obtaining a painting estimate is time-consuming and inconvenient for both property owners and painting contractors. A more efficient online system is needed to streamline the process and make it accessible for both parties.

E-Commerce Grocery Store

The Pune-based grocery store is facing limited customer reach due to the inconvenience of customers having to physically visit the store from different parts of Pune. This is impacting the scalability and growth of their business. To address this problem and reach more customers, the store plans to create an e-commerce website where customers can easily purchase groceries at their convenience from anywhere in Pune.

Taxi Booking App

The customer is looking for an outsourcing provider to build a taxi booking app that works on both iOS and Android. They want the app to provide greater transparency in fare pricing and make cab hiring faster and more efficient.

Investment Advisory Service

Introducing the investment advisory service aims to help clients grow their wealth by providing expert guidance and support. Offline advisory services have limitations such as limited availability of advisors, personalization, access to information, and flexibility.

E-Tender

The government was using a traditional offline procurement process which had several drawbacks such as lack of transparency, limited competition, and inaccurate record-keeping. To address these issues, the client wants to implement an e-tendering system for procurement.

ASBD All Star Backdrop

The US-based client sells brand new canvas backdrops using license-free and licensed images, as well as allowing buyers to provide their own private images. They wanted to create an online platform to effectively manage the production, sales, and resale of the backdrops.

[case_study_slider category="development"]

Working alongside clients on their most critical challenges.

Bold thinking, who want to achieve the extraordinary.

We are all about being Global, Modern and Agile

Working alongside clients on their most critical challenges.

Bold thinking, who want to achieve the extraordinary.

We are all about being Global, Modern and Agile

Success Story