Landing Page is a lonesome page to direct a visitor on a specific page with distinct content and functionality to achieve its goal via external or internal linking.
It is all-important to design good Landing Pages, which are probably the most important pages on the website, leading to the best feature for SEO. At the end of the day, improving your landing pages for changes, still, in addition to assuring you get much traffic from Google and other crawlers.
For Effective Rankings, Explore the Landing Page Hacks-
An iterative process(single development cycle, measured as one or two weeks), a structure which tells how the software development needs to move on. Agile is not a sole strategy, it represents the numerous collections of methods. Instead of trying delivering the project all at once, agile development brings the time-bound culture of presenting things from the start of the project. It mainly concentrates on delivering software frequently.
Optimize URL: It is mandatory to have SEO friendly URL for better indexing of your content. Though the URL needs to be relevant and simple, containing the landing pages main keyword in it. The Main keyword, of course, should be present in URL and Page Title.
Advantage of URL Optimization:
✔ Increase in ranking
✔ Improve User Experience
Optimize Content and Meta Data: Meta tags are optional page descriptor which helps browser to understand what content is about and valuable insight of content is on which page of the website. By optimizing your Metadata you are in your way to get a better click through the result.
Advantages of Optimizing Meta Data:
✔ Shows the summary of the page
✔ Better Click through Rate
Content Readability: Content needs to be structured properly. Visitors reaching your website will find the content they need rather than reading line by line. Making your text easy to read will be a reason for the visitor to continue further. It is required that landing page content should include the main keyword, with lesser and applicable keywords, for more relevancies. You may add a short paragraph, simple sentence, list, and subheadings which improves the visibility to scan your content easily.
Advantages of Content Readability:
✔ It helps to rank higher on Google
✔ Revenue Generation
Add Media to Content: Landing pages are useful for conversion. Conversion probability gets high in proportion with landing pages. But, if anyone visits a page and, leaves the same moment, there is a probability that they didn’t find what they were searching for. To avoid this conflict one of the best practice is to add media to encourage people to stay on your website and yield the desired result for both sides.
Advantages of adding Media:
1. Video increases the chance of visitors staying for a long time
2. People opt to watch videos, rather than reading a wall of content.
Landing Page Benefits-
Well! A Landing Page is a leading tool opt for Marketing. Landing Page and Business website quite differ from one other. Business Website often helps in finding leads in addition to providing more detail of your website. Whereas, Landing Pages have clear advantages that separate them from a business site and make them a successful lead producing and promoting a product. Your business site obliges different ways to take while landing page performs more specific actions. This particularity is the main thrust behind presentation pages.
1. Landing Page gives Immediate credibility
2. Landing Page generates Insights and Data
3. Landing Page Increases Conversion
4. Landing Page helps in focusing on the Niche market.
5. Landing Page Improves the Brand Awareness
Final Call!
Have that one productive Landing Page with proper SEO done? No. Take Time in building effective, attractive Landing Pages and watch how you see growth in increasing contacts and revenue by day in a short period of time!
