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Kesariya Farm is a brand that emphasizes purity, offering handcrafted A2 Vedic Ghee and Raw Wildflower Honey. They focus on traditional methods, sustainability, and cow-based farming practices to provide high-quality, authentic products.

Success Story

Kesariya Farm

Kesariya Farm is a brand that emphasizes purity, offering handcrafted A2 Vedic Ghee and Raw Wildflower Honey. They focus on traditional methods, sustainability, and cow-based farming practices to provide high-quality, authentic products.

Challenges:

Kesariya Farm faced several obstacles that hindered its growth:

  • Underperforming Website: The brand lacked a well-maintained website that effectively converted visitors into customers.
  • Low Brand Awareness: Despite offering premium products, the brand had minimal online presence and struggled to communicate its unique value proposition.
  • Limited Online Sales: Sales were inconsistent, and there was no clear strategy to boost online conversion rates.
  • Small Social Media Following: The brand’s social media presence was limited to only around 1,000 followers.
  • Difficulty in Storytelling: Communicating the value of traditional farming and artisanal products to a wider audience was challenging.

 

Solution

Our team worked closely with Kesariya Farm to craft and implement a comprehensive digital strategy aimed at brand growth and better engagement:

  • Website Maintenance & Optimization: We provided ongoing website updates and performance optimization to ensure smooth user experience and higher conversion rates.
  • Social Media Strategy: We designed and executed a targeted social media strategy, featuring engaging posts, reels, campaigns, and consistent audience engagement.
  • Brand Storytelling: The farm’s rich story, values, and commitment to tradition were highlighted through storytelling, establishing an emotional connection with the audience.
  • Sales-Driven Campaigns: We launched targeted sales campaigns with clear, concise messaging and promotions that resonated with the target audience.
  • Seasonal Content & Collaborations: Seasonal strategies and collaborations were initiated to maintain ongoing engagement and content relevancy.
  • Content Consistency: Every piece of content aligned with Kesariya Farm’s vision of purity, sustainability, and traditional living.

Impact

  • Social Media Growth: The brand’s social media following grew from 1,000 to over 19,000, all through organic efforts.
  • Increased Online Sales: A notable increase in website orders and repeat customers demonstrated the success of the sales campaigns.
  • Higher Engagement: Engagement rates across social platforms saw a significant boost, indicating stronger connections with the audience.
  • Brand Recognition: Kesariya Farm established itself as a trusted, value-driven brand, not just for its products but as a lifestyle rooted in conscious living.
  • Loyal Audience: The brand’s authenticity and values resonated with consumers, building a loyal, engaged community.

Kesariya Farm’s digital transformation successfully positioned it as a leader in the artisanal food space, driving growth and awareness through targeted digital strategies.

Related Success Stories

Challenges

  1. Inefficient Scheduling of Audits
    The audit scheduling process was entirely manual, requiring significant time and coordination. Frequent delays and rescheduling negatively impacted productivity and customer experience.
  2. Inconsistent Calculation Templates
    Energy Conservation Measure (ECM) calculations were done using various Excel sheets without a standard template. Different employees used customized formats, leading to data inconsistency and frequent errors.
  3. Complex, Error-Prone Calculations
    Each ECM involved unique formulas. Manual calculations in Excel were complex and highly susceptible to human error, risking the quality and reliability of audit results.
  4. High Operational Costs
    Manual processes for scheduling, calculations, and data management demanded more manpower and oversight, increasing overall operational costs and lowering efficiency.
  5. Manual Utility Coordination
    Communication and report submissions to utility companies were handled manually, slowing down approvals and creating additional administrative burdens.
  6. Data Management Challenges
    With no centralized system, managing the growing volume of audit data—photos, unit details, and project files—was difficult. This resulted in version control issues, data loss risks, and inefficiencies in data retrieval.

Solution

Technokeens delivered a custom cloud-based software solution hosted on AWS, designed to automate and optimize every aspect of the energy audit workflow.

  • Custom Software Development on AWS
    A scalable and secure cloud infrastructure ensures high performance, data protection, and flexibility for future expansion.
  • Role-Based Secure Logins
    The system features role-based access controls, allowing administrators to assign permissions based on user roles, enhancing security and operational clarity.
  • Centralized Data Management
    All audit-related data—unit details, photos, site notes—are stored in a centralized, structured database, enabling easy access, better version control, and reduced data loss risks.
  • Automated ECM Calculations
    Manual Excel-based ECM calculations were replaced with automated backend logic. This not only reduced human errors but also improved the accuracy and reliability of audit outputs.
  • Standardized Templates
    Built-in ECM templates ensure standardized, uniform calculations across all audits, eliminating inconsistencies and simplifying internal reviews and audits.
  • Automated Report Generation and Utility Submission
    Audit reports are automatically generated and can be submitted directly to utility companies via email, streamlining communications and saving time.
  • Mobile Application for Field Engineers
    Technokeens also developed a mobile companion app. Engineers on-site can now view project details, perform calculations, upload photos, and submit reports in real-time, improving field efficiency and data accuracy.

#1 Assemble the right team

We handle all aspects of vetting and choosing the right team that you don't have the time, expertise, or desire to do.

#2 Sprint planning

Sprint roadmap is a collective planning effort. Team members collaborate to clarify items and ensure shared understanding.

#3 Tech architecture

We break monolithic apps into microservices. Decoupling the code allows teams to move faster and more independently

#4 Standups & weekly demos

Standups, weekly demos, and weekly reviews make sure everyone is on the same page and can raise their concerns.

#5 Code reviews

Code reviews before release help detect issues like memory leaks, file leaks, performance signs, and general bad smells

#6 Iterative delivery

We divide the implementation process into several checkpoints rather than a single deadline.

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